Later school half-term hits May pub and restaurant sales
June 16, 2016
Britains pub and restaurant groups saw same-store sales slip in May, with collective like-for-like trading down 1.4% on the same month last year according to latest figures from the Coffer Peach Business Tracker.
The later school half-term break, which this year fell in June against May last year, appears to have been a major factor demonstrating how important the family market still is to the sector, said Peter Martin, vice president of CGA Peach, the business insight consultancy that produces the Tracker, in partnership with The Coffer Group, RSM and UBS.
Overall, casual dining chains suffered most, with collective like-for-likes down a hefty 5.6% on last May, while pub groups actually saw a 1.0% increase in same store sales for the month, driven mainly by drink-led outlets which were up 4.5%, added Martin. It was definitely a tale of two markets last month.
London also had a better month than the rest of the country, with like-for-likes up 0.9%, and London pubs and bars up 3.8%, against a 2.2% drop in same-store sales outside the M25.
The distortion caused by the school holiday shift will work its way out next month, and operators will be encouraged by early indications of bumper sales in the first week of June, which also enjoyed good weather, said Martin.
However, there will be caution too, as Mays performance follows a drop in sales in April and a generally flat start to the year overall and the underlying annual trend shows sector like-for-likes running at just 0.9% up for the 12 months to the end of May, he added.
Total sales for the month among the 31 companies in the Tracker cohort were up 2.2% on 2015, reflecting the fact that groups are still opening new sites, if at a slower rate than previously.
Mark Sheehan, managing director at Coffer Corporate Leisure, added: The pub and restaurant sector has been dealt an undeniable blow by declining consumer confidence over the course of this year. For the most part, this has stemmed from general economic fears that have been worsened by the impending EU Referendum next week. With each of the home nations represented in Euro 2016, excepting Scotland, we hope to see an upturn in next months data, but overall, restaurant operators are undeniably struggling while pub companies are experiencing strong like-for-like growth.
Looking further ahead, a Remain vote in the referendum on 23 June would give a much needed boost of confidence for the sector while a Leave vote would pile further pressure on the pound and is likely to exacerbate the weaknesses in consumer behaviour seen already this year. Notwithstanding this, a Brexit would also create a negative impact on hospitality businesses employment, commercial contracts and our tourism levels.
Paul Newman, head of leisure and hospitality at RSM, said: Making long-term predictions on the back of short-term statistics is always a dangerous game. However, a 1.4% LFL decline in sales represents the biggest one-month decrease in well over two years and is clearly a worrying sign for operators and investors in the sector. In an ever more crowded market place, our conversations with operators are now shifting in focus from estate growth and rollout to driving gross margins and controlling cost inflation with major concerns around rent reviews, the NLW and next years rating revaluation.
Jarrod Castle, leisure analyst at UBS Investment Research, noted that the 12-month moving average like-for-like growth rate was falling, coming in at 0.8% in May, compared to 1.0% in April and 1.2% in March. The moving average inside the M25 ended at 1.1% while outside it fell to 0.7%, he added.
The Coffer Peach Tracker industry sales monitor for the UK pub and restaurant sector collects and analyses monthly performance data from 31 operating groups, and is recognised as the established industry benchmark. CGA Peach is part of CGA Strategy.